In a time when misinformation spreads faster than facts, public health organizations face one of their greatest challenges: building and maintaining trust. My upcoming book, Authority Crisis, takes a deep dive into this issue, offering clear, actionable strategies to help public health leaders and marketers combat the wave of misinformation. By blending real-world case studies, personal insights, and data-driven approaches, I’ve created a guide to help organizations not only respond to crises but proactively build credibility that lasts.

Authority Crisis is designed for anyone working in public health, cause marketing, or any mission-driven field where trust is paramount. From navigating the complexities of communicating accurate information in an era of fake news to engaging underserved communities, this book offers the tools to make your voice heard and your message trusted. If you’re ready to make a lasting impact, this is the resource that will guide you every step of the way.